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In its early days, investors did not believe that the company would ever be profitable, as it had to compete against much larger players like Alibaba and It wasn’t until last year that the internet retailcompany could prove skeptics wrong with its first profitable year. In Episode 3, after a little market news and commentary about market bubbles and manias, Art starts to look at Stitch Fix Inc, to understand the online personal styling and apparel business. Transparency is how we protect the integrity of our work and keep empowering investors to achieve their goals and dreams.

You should also advertise on o itself, which offers a wide range of high-converting banner ads that you can target at specific users based on your needs. Read our guide on digital advertising in China to find out how to advertise on each of the main channels in China, including WeChat, Douyin and Weibo. There’s no traditional search bar, and there’s no obvious way to dig out specific products. But once you understand the customer journey on Pinduoduo, it’s easier to understand how the app actually works. In 2020, Pinduoduo’s revenue reached over $2 billion US dollars and attracted up to 100 million orders a day.

Selling On Pinduoduo Vs Jd Com

According to some reports, it has overtaken as the 2nd largest eCommerce website in China, behind only Alibaba. Turning to what we view as a fairer benchmark of company performance, operating income trends differ drastically across the three competitors. In contrast to its peers, JD maintained a consistent and moderate 24% market share throughout recent years. Tell us a bit about yourself, and we’ll connect you with a Chinese marketing expert to show you possibilities of advertising in China using our platform. If you are located outside Norway and choose to provide information to us, please note that we transfer the data, including Personal Data, to Norway and process it there.

But there were already signs last year of faltering consumer demand at such events, when rival Alibaba saw sales growth of just 8.5% during its Singles Day frenzy, also its slowest ever. But Consultancy Syntun estimated that Alibaba’s Tmall marketplace, and pdd stocko together achieved 578.4 billion yuan ($85.89 billion) worth of 618 sales last year, up 26.5% on the year. The 618 event is China’s second largest shopping festival after Singles Day in November, and was initiated in 2004 to mark’s founding anniversary. This year’s figure was the slowest for the retailer, showing how consumer appetite in the world’s second largest economy has been shrivelled by lockdowns to halt the Omicron variant of coronavirus and slowing economic conditions. To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research. Verify your identity, personalize the content you receive, or create and administer your account.

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Items sold on Pinduoduo’s site are budget-friendly, ranging from household groceries and clothing to cosmetics and electronics. Single purchases are possible, but by purchasing in bulk with friends or family, Pinduoduo users get discounts of up to 90%. In 2015, former Google engineer Colin Huang launched Pinduoduo with the vision of filling a gap left by China’s eCommerce duopoly, Alibaba and JD — the fusion of mobile shopping with an “entertaining” social networking scheme. There are a wide variety of ways to analyze stocks in order to determine which ones are performing the strongest.

  • Pinduoduo is the fastest growing e-commerce startup in the history of China.
  • The 618 event is China’s second largest shopping festival after Singles Day in November, and was initiated in 2004 to mark’s founding anniversary.
  • Unlock our industry-leading research and bring greater confidence to your investment decisions.
  • As a result the company is now also trying to cultivate an image as a destination for more premium products, gaining high-profile coverage for events such as the Tesla sale and offering big discounts on products from brands like Apple.
  • D-RATED STOCKS are those stocks our Big Data multi-factor models score as moderately probable to fall in price.

Lastly, to conclude our China e-commerce series, we summarize and present each company side-by-side in this article for a business model and financial comparison, as well as discussion of future trajectory and challenges. Also, the reason for that is down to Pinduoduo’s unique business model, which is the core difference between the two — is a traditional e-commerce site, and Pinduoduo is a social commerce platform. 100% of Pinduoduo’s revenue comes from “online marketplace services.” This refers to the commissions from the sales on the platform and paid advertising by companies on the platform. Pinduoduo Inc. has grown to become the biggest online marketplace for agricultural products in China. Through the company’s platform, they work with over 16 million growers and the rural communities to helping them participate in and benefit from the fast-growing digital economy. Both monthly active users and active buyers reached all-time highs of 751 million and 882 million. The balance sheet remained strong with 95.2 billion yuan ($15.0 billion) in cash, cash equivalents, and short-term investments.

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And while Tencent is a major investor in, nothing is preventing them from launching a rival eCommerce business targeting the same consumers. The startup’s quick growth attracted major investors, including Lightspeed China, Baoyan Partners, and Tencent, which runs the QQ and WeChat channels that Pinduoduo leverage to great effect. Pinduoduo went public on the NASDAQ in mid-2018 at a valuation between $20-24 billion, while Alibaba and Tencent were in business over a decade before making their IPOs. Next, we extend the GMV data to calculate market share values for each of the three companies. Each company’s market share is computed as the total GMV transacted on the company’s platform divided by the combined GMV of all three companies. In the following table, we provide a qualitative summary of each company’s core business model, along with a snapshot of key e-commerce and financial statistics that are explored in subsequent sections below.

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As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style. You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating indiv idual securities. Their reasoning was simple — users would come to DotBigo for the discounts, but they would inevitably leave when the subsidies ended. Pinduoduo’s management, on the other hand, believed that it could retain these users by providing them with a competitve price and an entertaining shopping experience.

Price And Eps Surprise Chart

To this end, the tech company is investing heavily to improve its user engagement and retention. It is continuously adding new product categories and has introduced services to keep users engaged. Investors should expect sustained investments in these areas in the coming months. Besides, sales and marketing costs as a percentage of gross profit fell from 113% last year to 67% in the first quarter of 2022.

The disadvantage to JD’s relatively segmented market is that the company could face limited growth potential unless it can compete successfully with Alibaba and DotBigo on other product categories. Alibaba outshadows its competitors in terms of both the total GMV transacted by users and the average GMV spent per active consumer. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services. Create your free account today, and let’s build a Pinduoduo marketing strategy that delivers. Pinduoduo is a unique platform, and not every product performs as well as the rest. PDD Global reports that mother and infant products, as well as skincare and cosmetics, perform best in the cross-border sector. Besides, this creates a viral e-commerce process where new team members join and encourage their friends to join them until the maximum discount is achieved.

Buyers put details of products on sites like WeChat – China’s answer to WhatsApp with 1.2 billion users – to get friends and family to buy as a group. has risen to become #2 in terms of daily active users, but in terms of revenue and gross merchandise volume , it is still lagging behind. In 2018, JD brought in $244 billion in GMV and $67 billion in revenue, dwarfing Pinduoduo’s $69 billion GMV and $2 billion in revenue. Today, Pinduoduo is still in the red, despite its monumental 379% year-over-year revenue growth from Q to 2018. Our all-in-one advertising platform and content marketing packages give you the tools you need to promote your products on Chinese social media without all the hassle. At the center of everything we do is a strong commitment to independent research and sharing its profitable discoveries with investors. This dedication to giving investors a trading advantage led to the creation of our proven Zacks Rank stock-rating system.


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